I've been hemming and hawing about Etsy's "new" (not so new anymore, I guess) feature called "Direct Checkout." This feature is still an option for Etsy sellers, although many expect it to be required at some time in the future.
My main concern about Direct Checkout is that Etsy
Many sellers feel that Etsy is profiting from the "float" (interest) on the money. With tens of thousands of sellers on the Etsy web site, many of whom are using Direct Checkout, there is probably quite a sizeable amount of money being floated at any given time -- likely thousands of dollars, if not tens or hundreds of thousands of dollars! After all, Etsy sellers sell MILLIONS of dollars worth of goods each and every month! Here's the link to the latest (July 2012 Weather Report), which is Etsy's monthly public reporting of many numbers associated with the site. In July 2012, for example, $69.5 million dollars of goods were sold on the Etsy site (this number takes into account refunds and cancelled sales). Now, of course, not all 69 million dollars of goods were paid for with Direct Checkout, and I haven't yet seen where (or if) Etsy is releasing any numbers regarding the amount of sales paid for via Direct Checkout, OR how many Etsy sellers are using Direct Checkout.
If you are using Direct Checkout, I'd love if you'd leave a comment here! Let me know how you like it, if it has generated increased sales for you, or if you've had any problems with it. Thanks!